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Tomatogo

A creative sustainability project.

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?Tomatogo? unveils a collection inspired by the Fondazione Milano per Expo 2015 projects. It aims to create a direct, dedicated channel of communication to transmit values, identities and cultures through art and creativity.

The initiative follows the guidelines of the ?Jeunes Filles pour l?Agro? cooperation in development project, which aims to give unschooled women in Togo a place in the tomato production chain.

To communicate this mission in the best possible way, we have created an image that is first of all a logo that can be used, also in the future, as a certification of the quality and ethical correctness of the products stemming from the project, and is quickly identified with seriousness and sureness. An image that will communicate with future generations and be the spokesman of a project that is innovative precisely because it is sustainable.

This first series of T-shirts was inspired by the culture and energy of Togo and, above all, by one of its most typical products, the tomato. The tomato is portrayed in two colours: red, the colour of passion and positive thinking, and yellow, the colour of the sun and light. A message of hope and positive thinking for a country that believes in its potential.

The project was developed in collaboration with Art Kitchen Ethica, a division of Art Kitchen, a creative organisation involved in art applied to the third sector.

  • FruiTogo, a new product line of juices and nectars

    FruiTogo is a new product line of juices and nectars.
    Following the launch of the entry product Tomatogo, we are pleased to announce a new product line denominated Fruitogo, that features 6 products: Pineapple Nectar, Mango Nectar, Fruit Cocktail, Hibiscus Juice, Ginger Juice and Tamarind Juice.

    An enriching of the existing line and a confirmation of the vitality of the brand!

    The decision to produce juices and nectars was based on the variety and quality of fruit that is found in West Africa and that has allowed to create an economy of scale maintaining pasteurization equipment active during cultivation and maturation period of tomatoes.